Comcast
Xfinity Powerhouse
TARGET: Gen-Z consumers.
Gen-z influencers are innovators on social media, and they need super fast wi-fi that can keep up with their artistic drive & meet all their digital demands. So Comcast partnered with 4 real powerhouse artists/influencers to make XFINITY POWERHOUSE, a social media creative content house powered by supersonic Xfinity wi-fi.
30 second Online Video
Digital and Print Photography
Print Ad
Digital Animated Banners
60 Second Radio Ad
Behind the scenes:
Copywriter: Charlai Cooper
Agency: Burrell Communications