COMCAST PRIDE

with comcast, PRIDE IS UNIVERSAL

TARGET: LGBTQIA+ COMCAST CONSUMERS

With the largest selection of LGBTQIA+ movies and programming available on Xfinity, it’s pride all year. We used a mix of animation, typography and stock photography to create an inclusive message for the queer community, on behalf of Comcast.

PANDORA PRIDE AD:

We created a playful animated online video spot featuring symbolic dancing music notes. The different colored notes each represent the different members of the LGBTQI+ community coming together to celebrate pride. The idea was inspired by the award-winning animated short film by Chuck Jones, ‘The Dot And The Line’.

PRINT:

SNAPCHAT FILTERS:

Pride Parade Float design:

BANNERS:

Copywriter: Charlai Cooper and Bryan Pierre

Agency: Burrell Communications